At the Seafood Expo Global in Brussels, taking place this week, Anova Seafood will present its new product range for the chilled counter.
The range is characterised by premium products that are available all year round. Products are brought to the market via a short, controlled and transparent supply chain.
“We see increasing consumer demand for products with a transparent and simple supply chain," says Arjan Oosterlee, commercial director at Anova Seafood. "We simply want to eat good food and know where our products are from. This range answers consumers’ needs.”
As a global seafood supplier, Anova has a long history in managing seafood supply chains. Among the company's wide array of products are Lake Victoria Perch, from Tanzania, cod from the North-East Atlantic Ocean, shrimp and pangasius from Vietnam, tuna from the Western and Central Pacific, and wild salmon from Alaska.
“We need to manage where our products are from, how they are produced, and under what circumstances,” says Rens Elderkamp, strategic sourcing manager at Anova Seafood. “This means we buy our products directly at the source and manage the individual supply chains through our global network.”
Solid Partnerships
Over the years, Anova has built a solid base of partnerships and worldwide product expertise for its frozen, fresh and chilled products. This expertise is used in selecting premium products for the chilled category.
“Our selection of products for the chilled category is based on consistent good quality, delicious taste and good appearance,” says Oosterlee. “We work with our customers, such as retailers, wholesale, and chilled pre-packed seafood distributors, to define the best products for their category and manage the supply of these products, from ship to shelf."
Efficient Supply Chain
In 2016, Anova unveiled a new strategy to create a more efficient supply chain. By investing in a new production line for its MSC cod, the company now produces year-round, high-quality cod products for the chilled and fresh counters.
In addition, an Anova quality-assurance office in Vietnam supervises production for its shrimp and pangasius products. For its MSC albacore and MSC yellowfin-tuna production, Anova invested in the expansion of its joint-venture production facility in Vietnam.
Anova's position in tuna sourcing and processing makes the company unique in its variety of tuna offerings, ranging from loins and steaks to value-added products, such as MSC albacore cubes and saku, for the sashimi market.
Anova’s MSC yellowfin tuna for the frozen counter is produced in cooperation with partner Pacifical.
Anova will publish its new corporate responsibility report at the Seafood Expo Global in Brussels. Visit Anova at the event, at Hall 6, Booth 1023, from 25 to 27 April. For more information, visit www.anovaseafood.com.
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