Digital coupon app T-Frutta, which lets consumers obtain cash back when they do their grocery shopping, every time they choose certain products proposed online, is to be extended across Italy over the coming months.
The service is already available in Milan, Modena, Rome, Turin, the Monza-Brianza area, Bologna, Reggio Emilia, Ferrara and Parma.
Consumers earn cash when buying branded products on special offer, simply by photographing their receipt. The cash credit takes place by bank current account, PayPal or cheque.
Around 25 big name brands have already placed their products on T-Frutta, including Procter & Gamble, Unilever, Bolton Food, San Pellegrino, Lavazza, Ferrero, Barilla, Grandi Salumifici Italiani, Heineken, Nivea Beiersdorf, Conserve Italia, ParmaReggio, Monini, Ponti, Branca, Campari, Parmalat, Fater, Rana, Alpro and Auricchio.
Brands have shown increasing interest in the digital coupon, as it benefits from a higher redemption rate (35%) than that of a paper coupon (13%).
T-Frutta is the brainchild of Ubiq, a start-up established from a spin-off of Parma University. Earlier this year, digital payments company Sia acquired 69 per cent (51% acquisition plus capital increase) of Ubiq.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
