The latest Kantar Brand Footprint data for 2023 shows that meat company Hertz remains the most-popular brand in France with a CRP (customer reach point) score of 254.2, up 1%. Penetration slightly dipped to 86.1, but frequency increased to 10.2.
Spring water brand Cristaline jumped an impressive three places to second position with a CRP of 205.8, up 11.2%. Penetration increased to 61.5, while frequency rose to 11.6.
Fleury Michon fell back one spot to third position with a CRP of 199.6, a decline of 5.4%. Penetration decreased to 77.1, and frequency dipped to 8.9.
Dairy brand President also dropped one place to fourth position with a CRP of 191.5, a decline of 4.3%. Penetration decreased to 83.8, and frequency dropped to 7.9. Coca-Cola was also down one spot, to fifth.
Rounding out the top ten, Panazani, Harry's, Pasquier, and Bonduelle all maintained their positions from the previous year at six, seven, eight, and nine, respectively, while fruit and vegetable brand Azura jumped ten places to enter the top ten at position ten with a CRP of 115.8, up 28.3%. Penetration increased to 58.5, and frequency rose to 6.8.
Outside the top ten, Lustucru, known for ready meals, climbed one place to 11th position with a CRP of 110.7, a decrease of 1.3%. Penetration fell to 66.3, while frequency remained unchanged at 5.8. Elsewhere, Andros, the fruit processing and confectionery company, moved up three places to 18th position with a CRP of 91.4, an increase of 2.2%. Penetration rose to 49.1, while frequency remained unchanged, at 6.2.
Other notable movers include St Michel, up seven places to 34th, and Yoplait, rising an impressive 28 places to 41st.
France's Most-Popular Grocery Brands
| Rank 2024 | Brand | CRP (M) |
|---|---|---|
| 1 | Herta | 254.2 |
| 2 | Cristaline | 205.8 |
| 3 | Fleury Michon | 199.6 |
| 4 | President | 191.5 |
| 5 | Coca-Cola | 186.7 |
| 6 | Panzani | 158.7 |
| 7 | Harry's | 157.2 |
| 8 | Pasquier | 126.0 |
| 9 | Bonduelle | 116.1 |
| 10 | Azura | 115.8 |
Data from Kantar Brand Footprint report, 2024
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.
