According to the latest Kantar Brand Footprint data, biscuit brand Papadopoulou has maintained its position as Greece's most-popular brand for another year, with a customer reach points (CRP) score of 17.2, up 5.8%.
Coca-Cola follows in second place with a CRP of 16.1, up 2.1%, while dairy brand Olympos stays in third place with a CRP of 12.8, down by 5.1%.
Coffee brand Papagalos jumps one place to fourth, with CRP remaining the same at 10.7, while Nescafé slips to fifth, with a CRP of 10.6. Other brands such as Noynoy (CRP 10.5), Melissa (CRP 10.3), Giotis (CRP 8.5), Kyknos (CRP 8.4), and Misko (CRP 8.2) all maintained the same positions in the top ten as last year.
Just outside the top ten, bakery brand Katselis makes an impressive jump of eight places to 11th with a CRP of 7.7, up 21%, while Vitam, known for its spreads, moved up three places to 12th with a CRP of 7.1, up 2.5%. Other notable movers include Mevgal (CRP 6.2), which rises 12 places to 18th, 7 Days (CRP 4.7), which is up 10 places to 31st, and Sergal (CRP 4.3), a dairy brand, which jumps 21 places to take 41st.
Going the other way are biscuit brand Allatini, which falls three places to 16th with a CRP of 6.3, a decline of 9.7%, as well as Klinex (CRP 6) down eight places to 20th, and Hellmann's (CRP 5.8), down 11 places to 22nd.
Greece's Most-Popular Grocery Brands
| Rank 2024 | Brand | CRP (M) |
|---|---|---|
| 1 | Papadopoulou | 17.2 |
| 2 | Coca-Cola | 16.1 |
| 3 | Olympos (Hellenic Dairies S.A.) | 12.8 |
| 4 | Papagalos | 10.7 |
| 5 | Nescafé | 10.6 |
| 6 | Noynoy | 10.5 |
| 7 | Melissa | 10.3 |
| 8 | Giotis | 8.5 |
| 9 | Kyknos | 8.4 |
| 10 | Misko | 8.2 |
Data from Kantar Brand Footprint report, 2024
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.
