According to the latest Kantar Brand Footprint data, the top ten brands in Hungary have changed significantly since last year.
Confectionery brand Kinder has moved up one place to take the top spot with a customer reach points (CRP) score of 43.6, up 12%. Penetration for the Ferrero-owned brand climbed to 81.7 and frequency went up to 12.9.
Soft drinks giant Coca-Cola fell back one place to second with a CRP of 37.1, down 6.8%, while dairy company Mizo moved up one place to position three with a CRP of 29.9, a 2.9% gain, displacing Milka (4th, CRP 28.6).
Energy drink Hell moves up a place to fifth with a CRP of 27.9, up 13.6%, while bakery brand Ceres gains two places to sixth with a CRP of 23.7, a lift of 9.6%. The remainder of the top ten includes Pottyos (CRP 21.1), down two places to seventh, Mogyi (CRP 20), down one spot to eighth, Sport (CRP 19.2), which is unchanged in ninth, and Pepsi (CRP 16.8), which rises one place to 10th.
Outside the top ten, Lucullus, known for its herbs and spices, jumped an impressive eight places to 16th with a CRP of 14, up 13%, while dairy brand Riska rises 26 places to 17th with a CRP of 13.6, an increase of 57.6%. Other brands to make notable gains include Xixo (CRP 13.2), which rises 18 places to 18th, Vita (CRP 10.6), which is up 17 places to 31st, and biscuit brand Detki (CRP 10.3), which is up ten places to 34th.
Going the other way are Balaton (CRP 12.8), which drops seven places to 22nd, Apenta (CRP 12.8), which is also down seven places, to 23rd, and Knorr (CRP 10.4), which slips back 11 places to 33rd.
Hungary's Most-Popular Grocery Brands
| Rank 2024 | Brand | CRP (M) |
|---|---|---|
| 1 | Kinder | 43.6 |
| 2 | Coca-Cola | 37.1 |
| 3 | Mizo | 29.9 |
| 4 | Milka | 28.6 |
| 5 | Hell | 27.9 |
| 6 | Ceres | 23.7 |
| 7 | Pottyos | 21.1 |
| 8 | Mogyi | 20.0 |
| 9 | Sport | 19.2 |
| 10 | Pepsi | 16.8 |
Data from Kantar Brand Footprint report, 2024
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.
