According to the latest Kantar Brand Footprint rankings for the Irish market, the top five most-popular brands remain unchanged from last year.
Bakery brand Brennans retains the top spot with a CRP of 42.6, up 7.4%. Brand penetration increased to 67, and frequency moved up to 34.6. Milk brand Avonmore takes second place with a CRP of 29.6, down 4.5%, while crisps and snacks brand Tayto takes third place with a CRP of 26.1, down 3.9%. Cadbury Dairy Milk (CRP 20.9) and Jacobs (CRP 17.5) round off the top five.
Coca-Cola moved up one place to sixth with a CRP of 15.9, up 1.4%, while chocolate brand Cadbury's jumped an impressive three places to seventh with a CRP of 14.7, a 14.7% increase. Penetration lifted to 66, and frequency moved up to 11.8. In contrast, meat company Denny dropped two places to position eight with a CRP of 14.4, a decline of 10.8%, while Knorr, known for its seasonings and ingredients, fell one place to position nine with a CRP of 14.2, a decline of 7.8%. Heinz, with a CRP of 13.3, rounds off the top ten.
Outside the top ten, bakery company Fitzgerald's is a positive mover, rising four places to 11th with a CRP of 10.6, up 7.7%.
Other notable movers include Fairy (CRP 9), known for its household detergents, which jumped five places to 15th, Nescafé (CRP 9), which also rises five places to 16th, Keogh's crisps (CRP 8.9), which jumps eight places to 18th, and yogurt brand Glenisk (CRP 6), which makes a sizeable leap of 58 places to take 39th.
Falling back are brands including Muller (CRP 8.4), which is down seven places to 19th, Carrolls Cuisine (CRP 7.9), which drops seven places to 24th, Alpro (CRP 6.4), which is down ten places to 35th, and Activia (CRP 5), which drops eight spots to 50th.
Ireland's Most-Popular Grocery Brands
| Rank 2024 | Brand | CRP (M) |
|---|---|---|
| 1 | Brennans | 42.6 |
| 2 | Avonmore | 29.6 |
| 3 | Tayto | 26.1 |
| 4 | Cadbury's Dairy Milk | 20.9 |
| 5 | Jacobs (Pladis) | 17.5 |
| 6 | Coca-Cola | 15.9 |
| 7 | Cadbury's | 14.7 |
| 8 | Denny | 14.4 |
| 9 | Knorr | 14.2 |
| 10 | Heinz | 13.3 |
Data from Kantar Brand Footprint report, 2024
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.
