According to the latest Kantar Brand Footprint data, dairy brand Mimosa remains the most chosen brand in the Portuguese market, with a CRP of 36.7, despite a decline of 6.3%. The brand's penetration decreased to 82.8, and frequency slipped to 10.3.
Compal, known for its juices, follows in second place with a CRP of 17.2, up 6.6%. Its penetration lifted to 62.6, while frequency remained the same at 6.7. Coffee brand Delta moved up one place to third position with a CRP of 13.3, a decline of 6.1%.
Rounding off the top five are Renova, the toilet paper brand, which jumped an impressive five places to fourth position with a CRP of 12.8, and Bimbo, which held on to fifth with a CRP of 12.6.
Dairy brand Terra Nostra dropped three places to sixth with a CRP of 12.1, a decline of 15.7%. Coca-Cola moved up one place in the rankings to seventh position with a CRP of 12, up 1.2%. The remainder of the top ten is comprised of Agros in eighth with a CRP of 11.8, Gresso, which rose one place to ninth with a CRP of 11, and Nobre, known for its meat products, which dropped three places to tenth with a CRP of 10.5, a decline of 13.3%.
Outside the top ten, notable movers include Fula, known for its vegetable oil, which moved up one place to 12th with a CRP of 10.4, up 10.3%. Toothpaste brand Colgate also moved up one place to 13th with a CRP of 9, down 2.6%, while Activia (14th, CRP 7.9) and Super Bock (15th, CRP 7.9) also rose one place each.
Making more significant gains are Planta, a spreads brand, which rose 10 places to 33rd with a CRP of 5.1, and Bom Petisco, which moved up 16 places to 47th with a CRP of 3.6. Big fallers include Iglo, down five places to 17th, Knorr, down six places to 27th, Lipton, down six places to 38th, and Sonasol, down seven places to 42nd.
Portugal's Most-Popular Grocery Brands
| Rank 2024 | Brand | CRP (M) |
|---|---|---|
| 1 | Mimosa | 36.7 |
| 2 | Compal | 17.2 |
| 3 | Delta | 13.3 |
| 4 | Renova | 12.8 |
| 5 | Bimbo | 12.6 |
| 6 | Terra Nostra | 12.1 |
| 7 | Coca-Cola | 12.0 |
| 8 | Agros | 11.8 |
| 9 | Gresso | 11.0 |
| 10 | Nobre | 10.5 |
Data from Kantar Brand Footprint report, 2024
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.
