The latest Kantar Brand Footprint data indicates that the six most-popular brands in Slovakia have remained the same year-on-year.
Dairy brand Rajo takes the top spot with a customer reach points (CRP) score of 50.9, an increase of 3.3%. Penetration increased to 97.3, and frequency rose to 25.3. Confectionery brand Orion is in second place with a CRP of 30, down 9.8%, while Sedita, known for its confectionery products, takes third with a CRP of 28.6, a decline of 11.5%. Following closely behind are Tami/Agrotami (CRP 27.5), Dr. Oetker (CRP 23.6), and Preto Ryba Žilina (CRP 17.3).
Thymos jumps two places to seventh with a CRP of 15.1, up 3.7%, displacing Giana (CRP 14.2) in eighth, while beverage brand Kofola leaps an impressive three places to ninth with a CRP of 12.9, up 0.2%. Hamé rounds off the top ten, with a CRP of 12.9.
Outside the top ten, dairy brand Zvolenský climbs two places to 12th with a CRP of 12.2, up 1.4%, while Coca-Cola also moves up two places to position 17 with a CRP of 9.6, a decline of 2%. Other notable movers include beer brand Birell (CRP 8.5), up six places to 21st, and mineral water brand Budiš (CRP 7.4), up six places to 28th.
Brands dropping down the list include Kinder (CRP 12), down three places to 13th, Vitana (CRP 9.3), down three places to 20th, and bakery and pastry brand Vamex Vám (CRP 7.8), which drops three places to 25th.
Slovakia's Most-Popular Grocery Brands
| Rank 2024 | Brand | CRP (M) |
|---|---|---|
| 1 | Rajo | 50.9 |
| 2 | Orion | 30.0 |
| 3 | Sedita | 28.6 |
| 4 | Tami/Agrotami | 27.5 |
| 5 | Dr. Oetker | 23.6 |
| 6 | Preto Ryba Žilina | 17.3 |
| 7 | Thymos | 15.1 |
| 8 | Giana | 14.2 |
| 9 | Kofola | 12.9 |
| 10 | Hamé | 12.9 |
Data from Kantar Brand Footprint report, 2024
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.
