According to the latest Kantar Brand Footprint rankings, the top three most popular brands in Spain have remained the same year-on-year.
Soft drink giant Coca-Cola takes the top spot with a CRP of 124.5, down 4.8%. Penetration fell to 69.2, and frequency dropped to 9.5. Meat brand El Pozo takes second position with a CRP of 105.2, down 5.1% – penetration declined to 71.1, and frequency fell to 7.6.
Dairy brand Central Lechera Asturiana is in third, with a CRP of 83.8, down 14.4%. Rounding off the top five, Campofrio (CRP 79.8) is unchanged in fourth, while Danone jumps three places to fifth with a CRP of 58.7, up 26.7%.
In sixth, pasta brand Gallo drops one place with a CRP of 58.5, down 4.9%, while Casa Tarradellas rises four places to position seven with a CRP of 45.3, down 1.3%. Bimbo (CRP 42.1), Don Simon (CRP 41.8), and Pescanova (CRP 39.6) round off the top ten.
Outside the top ten, beer brand Mahou is a positive mover, rising up two places to 16th with a CRP of 30.3, down 3.7%. Penetration went up to 29.8, but frequency dipped to 5.4. Just behind it, Colgate jumped an impressive five places to 17th with a CRP of 28.7, down 0.2%. Penetration for the toothpaste brand was down slightly to 45.3, but frequency remained the same at 3.3.
Other big movers down the list include Brillante and Dulcesol, rising seven places each to 24th and 25th respectively; Alpro, up eight places to 35th; Evax, which rises eight places to 38th; Ybarra, which is up 11 places to 41st; and tonic brand Schweppes, which rises 13 places to take 48th position.
Spain's Most-Popular Grocery Brands
| Rank 2024 | Brand | CRP (M) |
|---|---|---|
| 1 | Coca-Cola | 124.5 |
| 2 | El Pozo | 105.2 |
| 3 | Central Lec.Asturiana | 83.8 |
| 4 | Campofrio | 79.8 |
| 5 | Danone | 58.7 |
| 6 | Gallo | 58.5 |
| 7 | Casa Tarradellas | 45.3 |
| 8 | Bimbo | 42.1 |
| 9 | Don Simon | 41.8 |
| 10 | Pescanova | 39.6 |
Data from Kantar Brand Footprint report, 2024
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.
