Multinational food-, facilities- and services provider Aramark has announced its new partnership with Freshii, a restaurant chain offering a more health-conscious choice of quickly prepared, customised breakfast- and lunch menus, frozen yogurts, juices and smoothies.
Prominent Aramark / Freshii outlets in Dublin, Ireland - aimed to increase brand awareness - are to include Arnott’s Department Store and Trinity College. The companies expect a further ten outlets to provide up to 100 full time and part time jobs.
Frank Gleeson, Aramark's Managing Director for Northern Europe, commented, "Aramark’s strength is in our commitment to serve high quality, fresh food that is nutritious and healthy. We have been at the forefront of the healthy eating revolution in Ireland with our Right Track campaign in Ireland’s workplaces, our partnerships with Freshii and Grow Your Own and with our acquisition of Avoca.
"Freshii is a great addition to our offering and we plan to introduce the brand to our business across Ireland and the UK, as it fits the demand for healthy and fresh food that consumers want today."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.
