Italian pasta manufacturer Barilla Group has revealed ambitious plans for the Spanish market for 2020. According to RevistaInfoRetail.com, the company foresees growth of 50 per cent in Spain over the coming years, and expects the country to become a key European market for the brand.
Last year, Barilla volume sales in Spain reached 8,000 tonnes of product, which is a 10 per cent increase compared to 2014. It attributes the success to a mix of investment and a comprehensive strategy implemented in 2015.
Barilla Spain's main objective now is to bring added value to the pasta category in the country. It aims to help Spanish consumers discover the quality, flavour and unique characteristics of Italian pasta.
The company's figures indicate that, in Spain, pasta is a product with a very high market penetration (97 per cent) and a compound annual growth rate of 2 per cent (2011 to 2015). However, about 70 per cent of the market is covered by private labels and 22 per cent by Gallo.
Regarding processed pasta sauces, the company recognizes that the market is small and with a low penetration (20 per cent), however, Barilla sees high potential in the area given the high compound annual growth rate experienced (87 per cent between 2011 and 2015).
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
