Skincare company Beiersdorf has opened an innovation centre in Florham Park, New Jersey, as part of its global R&D strategy.
The new innovation hub will help Beiersdorf gain further local insights to identify unmet consumer needs.
Florham Park is also home to other research and development centres, and has access to talent from universities, suppliers and testing institutes.
The Nivea-maker has also inaugurated its new North American headquarters in Stamford, Connecticut.
Both facilities represent a strong commitment to the region and will help the group establish itself in the North American market, the company noted.
New Innovation Centre
The new centre is one of two regional innovation centres of Beiersdorf in the world, with the other in Shanghai.
It is the first global centre of excellence for over-the-counter and sun care products outside of Hamburg, the company added.
Beiersdorf CEO Vincent Warnery said, “The Beiersdorf Innovation Centre will be our powerhouse in North America. The US represents the world’s largest skin and sun care markets. A strong R&D presence in North America and an enhanced position in skin and sun care is vital to growing our business in the region and fully pays into our C.A.R.E.+ strategy.”
Beiersdorf’s research and development division works on formulating, analysing, and evaluating the effectiveness of skincare products, employing more than 900 scientists globally in the consumer business segment, including 45 in the new US facility.
The group is also set to open a new hub in Europe, in its 'largest investment worldwide.'
Beiersdorf Stamford Headquarters
The headquarters in Stamford, Connecticut, sits in a campus spanning more than 93,000 square metres
The new building is LEED-certified, featuring an open-concept office with over 250 work points, collaboration areas, and special high-tech areas.
The campus also features amenities such as a fitness centre, a meditation space, dry-cleaning services, an array of green spaces, and an indoor/outdoor dining area.
© 2022 European Supermarket Magazine – your source for the latest A-Brands news. Article by Conor Farrelly. Click subscribe to sign up to ESM: European Supermarket Magazine.
