Portugal’s Grupo Nabeiro has reached an agreement with leading supermarket chain Biedronka for the distribution of its Delta Q coffee machines and coffee capsules in Poland.
The partnership will result in the distribution of Delta Q products in more than 2,900 stores across 1,100 locations in Poland.
Coffee Machines
Initially, two Delta Q machines will be available in Biedronka outlets - the Qool Evolution priced at PLN 199 (€46) and the Milk Qool Evolution for ZLN 299 (€70).
Customers will have the option to choose from five blends for their espresso, cappuccino, or latte.
These include Qualidus, Qharacter, aQtivus, Qonvictus, and Origem Malay, a special blend from East Timor, each priced at ZLN 14.99 (€3.50).
'Strategic Priorities'
According to the director of the Nabeiro-Delta Cafés Group, Rui Miguel Nabeiro, "other opportunities are being evaluated according to our strategic priorities and market potential."
He also highlighted the importance of foreign markets, which already account for more than 30% of the company’s turnover.
In May of this year, Grupo Nabeiro introduced the first 100% organic and biodegradable coffee capsule for its Delta Q coffee brand.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.
