The grocery marketing firm Brand Belief has launched a new promotional enterprise called A Better Breakfast.
The campaign will be a multifaceted one, incorporating a roadshow (which will tour across UK supermarkets), and the company's 'National Breakfast Day'.
Taking part in the venture are renowned brands in the breakfast market such as Actimel, Bonne Maman, Debbie & Andrew's, Douwe Egberts, Hovis, HP, Nestlé, and Rowse.
The director of Brand Belief, Brian George, was quoted as saying on eventmagazine.co.uk,"Breakfast has long been considered the most important meal of the day, however with shifting consumer attitudes and lifestyles, the breakfast occasion has changed, evolving into something much wider than the traditional family breakfast around the kitchen table with more and more people eating on-the-go or at work.
"A Better Breakfast has been created to both reflect these changes whilst also encouraging consumers to get 'Back to Breakfast' by making it easier and more fun for everyone to enjoy, wherever or whenever they eat it."
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.