Online fashion retailer BrandAlley has signed an agreement with France's E.Leclerc which will enable the ten million carriers of the supermarket chain’s loyalty card to gain store credit for their grocery shopping when they make purchases from the clothes merchant, as well as enjoy free delivery.
At the same time, Leclerc loyalty-card holders can receive purchasing benefits from Brandalley.
The apparel company’s website is among the most visited in France, with about 4.5 million hits per year, according to LSA.fr.
Speaking of the deal with Leclerc, BrandAlley's CEO, Cyril Andrino, said, “It has a very loyal customer base, and it is a market leader in terms of click-and-collect. This agreement offers us very strong possibility of growth.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
