FMCG sales in Portugal grew by 2.5% in the period between August 10 and September 6, according to Nielsen’s latest Scantrends study.
Branded products saw a 4.9% growth over the same period, while sales of private label products fell by 2.3%.
Branded food products reached "maximum levels" with 5.5% growth in the reference period, while private label food products fell 2%.
Sales of drinks were up 4% over the same period in 2014, with branded products repeating the growth trend (6.4%) and private label brands seeing a 7.3% decrease in sales.
Traditional retail stores recorded the highest growth (4.1% y/y), followed by the large supermarkets (1.7% y/y).
However, small supermarkets remain the leading distribution channel, corresponding to 34.9% of sales. Big supermarkets were second with 31%, followed by hypermarkets with 25.8%.
Overall, private label products currently account for 32.4% of sales in Portugal.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
