British American Tobacco has announced a restructuring of its management board, with the creation of two new roles at the company.
Paul Lageweg, currently the regional marketing manager for Asia-Pacific and Middle East will be appointed to the position of director, new categories and have responsibility for driving growth, innovation, brand building and consumer insights.
Elsewhere, Marina Bellini, the group's chief information officer, will assume the role of director, digital and information.
She will be responsible for driving digital transformation across the group, and enhancing the company's digital consumer experience capabilities.
As part of the management shakeup, the roles of chief operating officer and group business development director will cease to exist, with all four regions in the business (USA, Europe and North Africa, Asia-Pacific and Middle East and Americas and Sub-Saharan Africa) reporting directly to the CEO.
Raft Of Changes
Other changes announced by BAT include the appointment of Tadeu Marroco, currently regional director, Europe and North Africa, to the position of director, group transformation; Johan Vandermeulen to the role of regional director, Europe and North Africa; Guy Meldrum to the role of regional director, Asia-Pacific and Middle East and Hae In Kim to the position of director, talent and culture designate.
“This is an exciting time for BAT and it is important that the skill set and focus of the management board evolves to reflect the environment we are operating in today," commented CEO designate, Jack Bowles.
"The diversity, expertise and experience that Paul, Marina, Hae In and Guy will bring, together with the depth of experience of the existing management board, will be key to enable us to accelerate the transformation of our business and capitalise on the great opportunities that lie ahead of us.”
On Wednesday, BAT announced that it is anticipating high single-digit growth in adjusted earnings per share for 2018.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
