Britvic Brazil is planting a forest with close to 2,000 trees, with each tree representing an employee of the soft drinks company.
As the number of employees increase in the company, more trees will be added to the forest, the beverage maker added. Initially, the forest will cover an area of two and a half acres.
The Britvic Forest
The Britvic Forest, part of the company’s Healthier People, Healthier Planet sustainability strategy, has so far seen Britvic Brazil plant 1,700 saplings in Astolfo Dutra, Minas Gerais.
It is located five kilometres from the company's factory in the region.
The initiative aligns with the company's mission to 'create a better tomorrow', and was first announced in September of last year.
Julia Caper, corporate communications coordinator, explained, "The Britvic Forest project not only contributes to the reduction of carbon emissions, it also aims to bring company employees closer together and demonstrates one of our core values, stronger together."
Rebeca Correia, Agro-industrial purchasing manager, added, "In addition to having their own sapling, our employees will be able to monitor it virtually through technology developed with the use of drones and Google Earth, and an identification number assigned to each tree.
"This activity will help us bring even more balance to the Astolfo Dutra region and is just the beginning of our expansion project in terms of caring for the planet."
The Britvic Brazil agronomist team will maintain the area and plant new trees every three months, in line with the arrival of new employees. The forestation project will continue to expand and mirror the company's growth over the coming years, it said.
Green Initiatives
This project is the latest in a series of initiatives by Britvic Brazil to achieve balance in the ecosystem.
Other steps taken by the company include the continued development and use of recyclable packaging in products, supporting rural producers to ensure sustainable production that does not harm the soil, and increasing the use of renewable sources for generating electricity in its factories.
© 2022 European Supermarket Magazine. Article by Conor Farrelly. For more A-Brands news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.
