Cadbury's Bournville chocolate factory is set to expand production following a £75 million investment from parent company Mondelēz International.
The expansion project will create four new production lines, which will manufacture Cadbury Dairy Milk Oreo and Cadbury Dairy Milk Tiffin chocolate bars.
"These great tastes are the first additional products that we are welcoming to Bournville following our multi-million pound investment in the UK," said Glenn Caton, president of northern Europe for Mondelēz International.
"It shows that our investment has paid off and that Bournville is now competing in the Premier League of European factories.”
Continued Investment
Cadbury's Bournville factory originally opened in 1879, and is now home to Mondelēz International’s research and development centre where all Cadbury products are invented.
Mondelēz International has invested over £200 million into UK manufacturing, research and invention since 2010. This includes the recent investment in Bournville, which means that the production of all Cadbury Dairy Milk products originally made in the UK, but temporarily made elsewhere, will be returning to Bournville.
The facility currently produces five and a half million blocks of Cadbury Dairy Milk, 400 million Cadbury Dairy Milk buttons, and over a million Wispa bars every day.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
