Campofrío, Coca-Cola and Ikea hold four nominations at los premios Eficacia 2016. The event is organised by the Spanish Association of Advertisers in collaboration with Scopen.
As reported by ecodiario.eleconomista.es, the winners will be announced on the 27 October at a ceremony in the Teatro Real de Madrid.
A total of 65 advertisers and 52 agencies are contending at the award's 18th edition. The agencies with the most nominations are McCann with 11, Arena Media with 10 and Sra. Rushmore with 7.
The different categories reward efficiency in commercial communications and endeavours, including: Social Responsibility, Internationalism and Regional Enterprise.
Other food retail brands that are shortlisted for the awards include: Aldi Supermercados, Estrella Damm, El Corte Inglés, GB Foods, Domino's Pizza and Jägermeister.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
