Coca-Cola has announced plans to launch a new range of bottles made entirely from recycled plastic in Sweden.
The company is also introducing new labels on its Coca-Cola, Fanta, Sprite and Bonaqua brands in the country, to notify consumers about the change.
The labels on the recycled PET bottles will be white, moving away from their signature colours to more clearly communicate the message 'Recycle me again. I am made of 100% recycled plastic. Made in Sweden'.
The new bottles form part of Coca-Cola’s sustainability initiative aimed at encouraging consumers to recycle.
'Significant Landmark'
Commenting on the initiative, Barbara Tönz, general manager at Coca-Cola AB, said, "The transition to 100% recycled plastics in Sweden affects 205 million bottles per year and is a significant landmark for our business. We are delighted to bring these new bottles, which use no new ‘virgin’ oil-based plastic, on to the market. "
In addition, general manager at Coca-Cola European Partners Sweden, Sofie Morsink Eliasson said, "It takes collaboration to achieve a circular economy for packaging. We have a great deposit system in Sweden - where the majority of the bottles are collected - and today, 85% of all PET bottles are deposited and recycled.”
She added, “The ambition of the initiative is to increase the level of recycled bottles still further towards our goal of 100% by 2025.”
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Elizabeth Schroeder. Click subscribe to sign up to ESM: European Supermarket Magazine
