Cola-Cola has announced that it has launched a new limited-edition blood orange flavoured Fanta for Halloween in the UK.
Fanta Dark Orange is jet black in colour and the bottle sports a new design to match the spooky occasion.
'A Scary Twist'
Senior brand manager for Fanta Great Britain, Dee Woolcott, commented, "Halloween is a huge moment in the year and to celebrate, we wanted to launch a new, fun version of Fanta that is delicious, but with a scary twist. So, the only question is – dare you taste the dark?"
The brand has partnered with artist Noma Bar for the design, which features a Fanta inspired werewolf.
Starting September, the drink will be available for a limited period across the UK, the Cola giant said.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
