The second day of the Consumer Goods Forum Global Summit asked delegates to ponder how brands can ‘maintain relevance in a consumer-centric world’, and as with day one, a host of industry leaders were on hand to address the audience.
The day kicked off with an eye-opening presentation from Jørgen Vig Knudstorp of Lego Group, a business which has re-emerged from a period of decline by going back to basics (the presentation even included an amusing segment in which delegates were required to ‘build a duck’ using Lego). It was a timely reminder to those present of the need to keep an eye on the bottom line, even when topline sales appear to be going in the right direction.
Leadership
Also presenting was newly-appointed Nestlé chief executive Mark Schneider, who pointed out the need to continue to invest in brands in order to keep them strong; Sainsbury’s Mike Coupe, who offered his appraisal on what the recent Argos takeover will mean for the business; Emmanuel Faber of Danone, who unveiled the company’s new ‘One Planet, One Health’ strategy and Cecilia Malmström, EU Trade Commissioner.
An inspiring presentation from Stephan Grünewald of the Rheingold Institut was a standout presentation in the afternoon, who looked at how new technologies such as Alexa are changing the way people interact with the retail environment.
Here are some picture highlights from day two.
ESM: European Supermarket Magazine is a media partner of the event, and will be reporting from Germany over the three days of proceedings. Follow ESM on Twitter or keep an eye on our website for the latest updates from Berlin. [Pictures courtesy Consumer Goods Forum].
Attending #CGFSummit? Make sure you pick up your own personal copy of ESM in Room 6, https://t.co/dSOzOtPT0V area @CGF_The_Forum #Retail pic.twitter.com/3qAC70UVRu
— European Supermarket Magazine (@esm_magazine) June 22, 2017
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
