Danone Germany has launched 'All I Want', a new brand that offers fromage frais snacks and kefir drinks without added sugar or other sweeteners.
All products are made from 100% natural ingredients, are low in fat and are high in protein.
Unusual Flavours
Fromage frais variants are available in the flavours Mango-Curcuma, Blueberry-Grape and Lavender, Citrus-Apple-Ginger, Banana Cherry, Date-Coconut-Buckwheat, and Natural.
Each are offered in 154-gram portions, priced at €0.89.
All I Want Kefir is provided in the varieties Blueberry and Pomegranate, Cucumber and Lime and Natural.
Customers can buy a 260-gram bottle for €0.99
Nutri Score
Moreover, the products of the new brand are marked with a green 'A' through the Nutri Score rating system, indicating their high nutritional qualities.
Consumers can purchase All I Want products in selected retailers including Rewe, Hit, Globus and Wasgau throughout Germany.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Jana Zimmermann. Click subscribe to sign up to ESM: The European Supermarket Magazine.
