Spain's ElPozo Alimentación has expanded its dairy-free range, with the launch of three new products.
As reported by europapress.es, ElPozo has eliminated dairy from its cooked ham, chopped pork and galantine with vegetables. As well as a change in formula, these products also underwent an image refreshment.
Now, ElPozo's cooked ham, the company's best-selling product, will be sold in two new formats: a five kilo pack, and sliced in 280 gr. packs.
The company said that removing the dairy from the formula also means an improved taste.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
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