Spanish food company ElPozo Alimentación has been named as the most chosen brand in Spain in the country's Brand Footprint report conducted by consumer research group Kantar Worldpanel.
The report measures which FMCG brands are chosen by the most consumers, most often, around the world. The study examines one billion households across 39 countries, with individual reports published for specific markets, including Spain.
Regional Leader
ElPozo, which manufactures meat products, has now achieved this position for the second consecutive year.
It was named as the most chosen consumer brand across seven regions in Spain, including Andalusia, Castilla-La Mancha, Extremadura, Galicia, Murcia, Navarra, and the Canary Islands.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
