From camel racing, to camel beauty pageants, the humped beast is a staple to the Gulf's Arab heritage.
And now, a company based in the UAE, has unveiled a baby formula made with camel milk, with its unique products due to hit local markets soon.
'First Of Its Kind'
The firm, Camelicious, says the newly developed baby formula is the first of its kind worldwide.
It produces more than 40 camel milk based products - including energy drinks, powder milk, and ice cream.
Camel milk has been a staple for desert Arab nomads for generations.
But its boom in modern day food and beverage industries could see it as the UAE's new cash cow.
"Generally, camel milk is very healthy and has a lot of great benefits which are scientifically-proven," commented Camelicious business development manager, Mutasher Al-Badry.
Studies have suggested that camel milk is almost as nutritious as human milk and offers 10 times more iron and three times more vitamin C than cow's milk.
News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.
