Spanish bakery firm Europastry has acquired a stake in Catalonia-based pizza maker Casa Bona, through which it will seek to create 'the best premium pizza on the market'.
Europastry's move follows on from a similar investment by ready-meals manufacturer Noel Alimentaria in Casa Bona earlier this year.
Casa Bona is the leader in the premium refrigerated pizzas category in Spain, holding 63% of the market, and following the investment by the two firms, the company will 'maintain operational autonomy and commercial management of its product catalogue and client portfolio', Europastry said in a statement.
Europastry noted that following its investment, the firm will gain experience in the production of pizza doughs and 'substantially increase' its production and distribution capacity.
'Europastry [...] joins the strategic alliance that Noel Alimentaria and Casa Bona formalised at the beginning of the year, to produce the best premium pizza on the market,' the company said in a statement.
Plant Expansion
Elsewhere, Europastry has also announced the expansion of its production plant in Vallmoll, Tarragona, following an investment of more than 18 million.
The facility produces the PanBurger range of hamburger breads, and the investment has enable the plant to increase its production capacity by 8%.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
