Italian confectionery company Ferrero has announced that it will double the amount of cocoa it purchases from Fairtrade farmers to 40,000 metric tonnes over the next three years.
At the World Cocoa Conference, Ferrero also announced a new collaboration with Fairtrade suppliers on cane sugar, with plans to source 20,000 metric tonnes of Fairtrade cane sugar between mid-2016 and 2019.
“Ferrero’s long-term commitment means cocoa farmers in Cote D’Ivoire and sugar farmers in countries such as Costa Rica are going to benefit from secured sales and the additional Fairtrade Premium.” said Marina Vanin, global cocoa director at Fairtrade International.
The Fairtrade cocoa program is a key component of Ferrero’s objective of achieving 100 percent certified sustainable cocoa by 2020.
Ferrero has sourced cocoa from Fairtrade cooperatives in Cote D’Ivoire since 2014.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
