French Retailer Monoprix To Sell Marcel Bio Brand In-Store

French retailer Monoprix has announced it is to commence selling products from the organic brand Marcel Bio, which include juice drinks, herbal iced teas, energy bars, soups, and mineral waters.

In its promotional material, the 30-year-old brand places emphasis on the fact that its raw materials are sourced from a ‘club’ of farmers in France. Its Marcel Bio harvest is transported to a separate plant where the product is developed, LSA.fr says.

The SKUs are created by the health-food company AlterFood, and packaged and bottled by LSDH.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.