François Gay-Bellile will take the reins of Coca-Cola France as its president in April, according to CBNews.fr.
He will be tasked with the strategic development of the company’s range of brands, and will succeed Imad Benmoussa, who will become the Coca-Cola president for Egypt and North Africa.
Gay-Bellile became head of products for Pernod Ricard in 1991 - first in Germany, and then in France.
He joined the Coca-Cola corporation in 1996, leading its promotional activity connected with soccer and sport. He was appointed to run its digital communications in 2004, and then in 2006 was hired as its senior vice president for marketing in its Japanese division, then afterwards he was appointed president of marketing for Asia-Pacific.
In 2013 Gay-Bellile was promoted to president of Beverage Partners Worldwide, the Coca-Cola - Nestlé joint venture.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up for ESM: The European Supermarket Magazine
