General Mills has announced that Ivan Pollard will become the company's new global chief marketing officer (CMO), effective 10 July 2017.
Pollard will report to Jeff Harmening, who was appointed as the company's CEO last month, and will be accountable for marketing strategies, connections planning, and building organisational capabilities globally.
“Ivan’s diverse global experience brings us a fresh perspective on our brands and a deep understanding of how to operationalise integrated, modern marketing in the digital age," said Harmening.
“We have tremendous opportunities to unlock global growth by improving the effectiveness of our marketing efforts and our teams are eager to build on the work they have started.”
Past Experience
Pollard was most recently senior vice president of strategic marketing for Coca-Cola North America, where he was responsible for developing strategies to more effectively deploy a global media spend of over £2 billion.
Speaking about his new position, Pollard said, “I was drawn to General Mills by their beloved brands and the quality of their marketing talent, but I decided to join because of the good I see them doing in the world and the untapped opportunities I see for business growth. I’m excited to be part of their next chapter.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O’Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
