Smiley, the happiest brand ever, was founded by Franklin Loufrani in 1971 through a newspaper promotion to make people happy and highlight good news. Over four decades, Smiley has become the most recognizable icon in the world, and remains so to this day.
Giraudi Group is pleased to continue this great tradition and introduce a partnership with Smiley for a new range of frozen products including omelets, chicken nuggets, beef and veal burgers.
This world-exclusive range offers a delicious selection of products made with 100% certified European meat, to ensure consistent quality from production to the customer’s plate.
The fun and tasty range is comprised of: Mini Chicken Nuggets (23,5 grams), Mega Chicken Nuggets (100 grams, Beef Burgers (90 grams) and Veal Burgers (90 grams). To meet the quality requirements of the most discerning parents, all nuggets and burgers are also available in an organic version (certified AB label).
These new products were launched during Tuttofood / Milan World Food Exhibition, which took place from 3 to 6 May.
Giraudi Meats has over 50 years of experience in the meat industry. In the 60s, the group’s first activity was the import of Dutch veal sold in Italy. Since then, Giraudi has become a leader in intra-European trade and one of the first importers of luxury meat worldwide.
For further information, visit meat.giraudi.com
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