Heinz has released a sriracha sauce.
It will come in a form of the brand's most famous condiment, ketchup. The chili sauce made up of a paste of chili peppers, distilled vinegar, garlic, sugar, and salt.
It is very much the flavour of the month, inspiring apparel, iPhone covers, as well as (perhaps more predictably) cookbooks.
The tomato-based sauce is "spicy chili peppers and a hint of garlic," Heinz's website states. The first rollout has just begun to take place in the United States, with the possibility for further expansion possible.Sriracha in the first place is a Thai chili sauce, but in the US it was made famous by California-based Huy Fong Foods.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
