Top executives from Unilever, Nestlé, Ahold Delhaize, Walgreens Boots Alliance and other industry leaders will be among those to address the IRI Growth Summit 2019, taking place in London next week.
Hosted by IRI, a leading provider of integrated big data services, predictive analytics and insights for retail and FMCG, the Growth Summit 2019 commences with a store tour on Monday 8th July, and is followed by two days of best practice sessions, insightful keynotes, and an innovation showcase, at the Royal Lancaster Hotel, in Bayswater.
Among those presenting on Tuesday 9th July will be IRI president and chief executive Andrew Appel; author and futurist Mike Walsh; Stan Sthanunathan, EVP consumer and market insights at Unilever; and Stefano Agostini, CEO, Nestlé UK and Ireland.
On Wednesday July 10th, speakers will include Alfred Levi, SVP global marketing, data and media sales at Ahold Delhaize; Ruth Spencer, VP and director global insights at Walgreens Boots Alliance, Bruno Aceto of GS1 Italy; and Edwina Dunn, CEO of Starcount.
Further information about the event can be found by clicking here.
Always-On Marketing Mix Effectiveness
Also at the event, IRI will showcase its new end-to-end Always-On Marketing Mix Effectiveness platform, which promises faster planning, measurement and optimisation for FMCG manufacturers.
Powered by IRI's Liquid Data technology, the automated platform enables clients to check media, price and promo performance in near real-time and correct course on the fly.
“Access to the latest market data and insights takes on average around 20 weeks for companies within FMCG. In a fast-changing dynamic sector, this is too slow,” commented Dr. Constantinos Kotopoulos, ACE Managing Director, Solutions and Innovation at IRI. “Our always-on end to end platform offers a seamless solution that integrates with a client’s own systems and processes and is ready to go. The concept is simple – data flows in, analysis flows out.”
For more information about IRI, visit www.IRIworldwide.com.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
