Italian mineral water brand Acqua Sant’Anna has announced the acquisition of French mineral water producer La Compagnie des Pyrénées (LCDP).
The value of the deal amounts to €50 million, the founder, president, and CEO of the Italian group, Alberto Bertone, told the daily Corriere della Sera. He added that the operation in France “is just the beginning of an acquisition strategy in Europe”.
The acquisition of LCDP, which owns the Eau Neuve brand, marks a strategic move for Acqua Sant’Anna as it aims to expand its international presence and premium product offerings.
The deal will see LCDP founder Sebastien Crussol continuing as a partner and assuming the role of general manager and board member.
The company expects to double the volume of the French plant in the Pyrenees and expand the company's product range, enabling Acqua Sant’Anna to enter the French and European markets, targeting both the large-scale retail trade and the HoReCa channel, according to the report.
Focus On Sustainability
Both Acqua Sant’Anna and Eau Neuve prioritise product quality and environmental sustainability. The companies are committed to using eco-friendly materials and reducing their environmental impact throughout the entire production chain.
Founded in 1996, Acqua Sant’Anna is a leading name in the Italian beverage sector with a market share of 13.4% and revenue of €320 million in 2023.
The company is known for its innovative use of eco-friendly materials, such as the Bio Bottle, a 100% biodegradable plastic bottle. According to Bertone, turnover is set to rise above €350 million with double-digit growth in the order of 15%.
Eau Neuve, a sustainable mineral water brand launched in 2021, is sourced from the Pyrenees mountain range in France.
The brand is committed to minimising its environmental impact through its use of renewable and recyclable materials and its eco-responsible production processes.
Acqua Sant'Anna was assisted by Scouting Capital & Family Advisors as financial advisor and by PwC for the legal, accounting, and tax due diligence aspects.
