UK confectionery company KP Snacks has agreed to acquire premium crisp brand Tyrrells from US confectionery giant The Hershey Company for an undisclosed sum.
This acquisition comes less than a year after Hershey bought the brand from Amplify Snacks Brands for £300 million, which first acquired it in 2016.
Included in the sale are Tyrrells’ head office and two manufacturing sites in the UK, its US manufacturing capabilities and its subsidiaries, Aroma Snacks (Germany) and Yarra Valley Snack Foods (Australia).
Award Winning Capabilities
Mark Thorpe, CEO of KP Snacks, said, “This acquisition is a fantastic opportunity for us to add premium hand-cooked crisps to the KP business and a brand which further increases our capability in the sharing category. We can now offer our consumers and customers a total savoury snacking category portfolio.
“I am delighted that Tyrrells will be joining us to help maintain our momentum as the UK’s fastest growing scale snacks manufacturer and also enable us to continue to grow the brand across the international markets.”
Malcolm Burns, managing director of Tyrrells International, added, “We are delighted that Tyrrells will be joining the KP Snacks family. I am incredibly proud of everything the Tyrrells team has achieved, starting in our farmhouse kitchen 16 years ago to become a brand loved internationally across more than 40 countries.
“We bring our award winning capabilities in hand cooked crisps and popcorn to join with the UK’s fastest growing scale snacks manufacturer. KP Snacks offers a great long term home for Tyrrells, Aroma and YVSF, providing a stable platform for growth over the coming years. Together, we will be able to offer our consumers and customers a total savoury snacking category portfolio.”
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: European Supermarket Magazine.
