Croatia’s frozen treat producer Ledo and its innovative ice cream concepts habe been lauded for the second time, thus time by global market intelligence agency Mintel.
In the firm's analysis, Ledo's ice cream Hešteg (Hashtag) was highlighted as an example of a product that is embracing the power of social media to engage audiences, both online and offline.
Thanks to its creative approach, exceptional solutions and advanced technologies, Ledo won three valuable recognitions at the International Ice Cream Consortium (IICC) last year – gold for Ledo’s Hešteg and silver for the King Love and Lollipop selections.
Like the experts at the IICC, Mintel commented on the impressive and unique form of the Hešteg ice cream, and the combination of vanilla with an orange coating. The unique ice cream, on two sticks, can be shared in the real and online world, thereby meeting the growing desire for sharing personal food habits on the Internet.
Also, Mintel pointed out that Lollipop, a bubble gum-flavoured ice cream with a combination of pink and turquoise colours, meets the growing market demand for a memorable ice cream experience, and that Ledo's new product has been developed with an understanding of the importance of a product's visual attractiveness.
Owned by Croatian food-to-retail consortium Agrokor, Ledo is a leading producer and distributer of ice cream and frozen foods in Croatia and Southeast Europe.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
