L'Oréal has purchased premium perfume company Atelier Cologne, and will add its Colognes Absolues to the product line L'Oréal Luxe. The fragrances are also available as shower gels, body lotions and soaps.
The perfume-maker has “over 800 points of sale in the most prestigious stores and perfumeries in 40 countries and on e-commerce sites,” a L'Oréal press release says.
"Alternative perfumery is currently a high-growth segment. We are delighted to welcome the perfume House Atelier Cologne within L'Oréal Luxe,” said Nicolas Hieronimus, president of L'Oréal selective divisions.
“Thanks to its expertise in niche perfumery, this brand will perfectly complement the L'Oréal Luxe's brand portfolio, which includes exclusive perfume collections from its biggest brands: Armani Privé, Le Vestiaire des parfums by Yves Saint Laurent, Maison Lancôme, Replica by Maison Margiela as well as the Ralph Lauren Collection.”
Sylvie Ganter and Christophe Cervasel, founders of Atelier Cologne, commented, "Our encounter and love story led to the creation of Atelier Cologne. Today, another dream comes true as we join the L'Oréal Group with a shared ambition to reach new heights keeping the entrepreneurial spirit of our Maison.
“We are delighted to benefit from the Group's retail and digital expertise and L'Oréal Luxe's olfactory expertise to make the brand even more successful."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
