L’Oréal USA has created the new position of chief retail officer, selecting Marc-Alexandre Risch, who has worked for the company since 2005, to fill the role.
He began with the company as a Garnier international project manager, and became a Fructis director (under the Garnier banner) in 2010, before becoming the general manager for The Body Shop Canada.
“As part of this new role, Risch will be will responsible for supporting the organization with retail operations leadership and knowledge, developing back-office retail operations solutions, systems and synergies across the company, and helping to establish seamless, omni-channel consumer experiences across L’Oréal USA’s brand portfolio,” the company said in a press release.
“With our retail operations growing rapidly across brands like Kiehl’s, NYX and Urban Decay, we’ve created this strategic role to continuously enhance our customer shopping experience,” commented Frédéric Rozé, president and CEO of L’Oréal USA.
“We’re lucky to have Marc-Alexandre, a talented leader and industry expert, to guide our retail expansion and implement best-in-class systems across the company.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
