The Canadian multinational McCain Foods has announced a new product rollout for France.
The most dominant brand globally in the sphere of frozen chips has designed a new set of seven potato-based items. Very similar frozen-product lines of the company's have been well received in Belgium and the Netherlands.
The French rollout will be effected in April of this year.
The seven new products are comprised of three varieties of frozen chips, three potato dishes which can be cooked by frying pan or oven, and finally, a type of potato purée cooked with milk, butter and nutmeg.
They will be advertised in magazines and on television.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
