The Micarna Group is Europe’s most sustainable meat and poultry processor.
Not only does the Swiss company pride itself on the quality of its products, its corporate strategy is built around the three pillars of sustainability: environmental, social and financial responsibility.
Every day, two million consumers in Switzerland enjoy Micarna products. The company, which offers an extensive range of meat, poultry and fish products, is the Swiss market leader in terms of volume and traceability.
The sustainable use of resources is key to its continued success. This is why the Group endeavours to strike a balance between environmental, social and economic interests in everything it does. It has put in place a sustainability strategy which sets out the specific objectives for the business in the coming years, and documents the Group’s long-term vision.
At the same time, the Swiss company is committed to innovation and the development of its product range. For example, last year the Micarna Group launched its reduced-salt Bündnerfleisch, a healthier option but still with a distinct, deliciously meaty flavour.
The Micarna Group is also the only Swiss manufacturer of products made from 100% poultry meat. Innovative prowess coupled with sustainable agricultural production should enable the Micarna Group to remain a pioneering food industry leader, as well as retain and grow its national and international customer base.
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