Ahead of his much-anticipated 'Fight of the Century' bout with boxer Floyd Mayweather, Irish MMA star Conor McGregor has extended his sponsorship deal with Monster Energy.
Announcing the deal, Monster Energy's senior vice president of marketing, Marianne Ridley, said “After two years as a Monster Energy UFC fighter, we are excited to continue our partnership with Conor McGregor as he prepares for the biggest fight in history.
"His bold confidence, determination and aggression are synonymous with our brand values and we are proud to have him represent our company.”
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To support the deal, the fighter, which refers to himself as 'The Notorious', has shot a 30-second commercial that will be posted on Monster Energy's website. as well as across various digital platforms.
In a statement, Monster Energy said that the move 'symbolizes Monster Energy’s continued commitment to MMA and ongoing support of the world’s best-in-class athletes of which McGregor undeniably sits at the top as one of the highest-profile athletes in the world.'
McGregor takes on Mayweather on August 26th at the T-Mobile Arena in Las Vegas.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
