Confectionery brand M&M's has introduced special 'M&M's Colors' exhibition stands in 30 Pingo Doce stores in Portugal, whereby customers can choose the sweets they prefer.
Customers will be able to choose their preferred mix of colours: pink, red, blue, green, yellow and white, similar to the experience offered in M&M's World stores.
According to M&M brand manager, Bernardo Cortez, “the M&M’s Colors project responds to numerous requests from fans of the brand as well as retailers, who aim to provide an innovative shopping experience and customised products to their customers”.
The new concept will be an exclusive for Pingo Doce stores.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
