Mondelez International has announced that it is expanding its sustainability programme, Cocoa Life, with a new partnership between Cadbury chocolate and Fairtrade.
Starting in May next year with a phased roll-out, all Cadbury products in the UK and Ireland will be covered by a single sustainable sourcing programme. Five times as much Cadbury chocolate in that market will now be made with sustainably-sourced cocoa.
By 2019, all Cadbury chocolate in the UK and Ireland will display the Cocoa Life branding, meaning that any Cadbury Dairy Milk products that were previously Fairtrade certified will no longer carry the Fairtrade mark.
However, Cadbury and Fairtrade will now work together on new programmes to enhance the future of farming communities, such as building resilience to climate change, and developing farmer organisations.
Cocoa Life
“Through Cocoa Life, we want to become an accountable partner for our cocoa farmers, not just a buyer," said Glenn Caton, president of Northern Europe at Mondelez International.
"We are directly connecting buyers to farmers, enabling them to build long-term businesses. Cocoa Life truly transforms communities by delivering real and measurable improvements for cocoa farmers.
"We want to use our scale as the world’s largest chocolate maker to drive positive change for the communities on which we depend. We support Fairtrade’s vision to drive sustainable livelihoods through empowered farming organisations and communities and fairer terms of trade. "
Launched in Ghana in 2008 as the Cadbury Cocoa Partnership, Cocoa Life has already been rolled out across more than 795 cocoa farming communities around the world.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
