Mondelēz International has announced a minority investment in Uplift Food, a prebiotic food start-up.
It is the first investment by SnackFutures, the confectionary giant's innovation and venture hub.
'Future Of Snacking'
“As the global snacking leader, we’re on a clear mission to lead the future of snacking by providing the right snack, for the right moment, made the right way,” said Tim Cofer, executive vice-president, and chief growth officer of Mondelēz International.
“Together with Uplift Food, we have a unique opportunity to disrupt the functional food category by delivering ‘snackable’ products focusing on gut health – something that does not exist today.”
Functional snacking is a strategic area for SnackFutures as the demand for healthy options are on the rise, the company said.
The collaboration will result in creating awareness about gut health, and innovating new products in different flavours that will offer more options for consumers.
Strategic Support
SnackFutures will provide strategic support to Uplift Food in the areas of marketing, distribution, research and development, and sourcing.
Dietitian and founder of Uplift Food, Kara Landau, said, “Partnering with SnackFutures will undeniably strengthen Uplift Food’s capacity to live our mission of seeing everyone benefit from the consumption of gut healthy foods.
"The SnackFutures team provides the industry experience needed to make our dream a reality, and the continued support they show us to hold onto our nutritional and ingredient integrity allows us to remain true to our core values and grow.”
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
