Premier Foods is launching a new range of wheat-free and gluten-free cakes in the UK under the Mr Kipling brand.
The cakes, which are being rolled out in Tesco stores across the country, will include mini cherry bakewells, and three varieties of loaf cake – apple crumble, cherry bakewell, and lemon and ginger.
Free From
“The Free From market shows no sign of slowing down and this is being driven not only by the 5% of UK adults who have a sensitivity to gluten , but also those who are cutting down as part of a lifestyle choice," said Jo Agnew, brand director at Premier Foods.
"The new range takes Mr Kipling into the Free From aisle for the first time and we look forward seeing the response from shoppers, following demand for a solution from a highly recognisable, well-loved and trusted UK brand.”
The company says that sales in the free from market could reach £673 million by 2020.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
