L'Oréal has hired a new director general for France in Hervé Navellou, the replacement for Frédéric Herlin, who in turn will be deployed as head of the multinational's Africa/Middle East division, LSA-Conso.fr reports.
Navellou's position incorporates the three categories of product that it did prior to his appointment – L’Oréal Luxe, L'Oréal Professionnel and L'Oréal Cosmétique Active – as well as the additional category of L’Oréal Produits Grand Public (PGS), or 'L’Oréal Fast-Moving Consumer Goods'. Technically, his position is a newly created one.
Navellou, who joined L'Oréal in 1986, has previously been its director general for Belgium, Mexico and Germany, respectively. He is at present the managing director of L'Oréal PGS, a position that will be assumed into his new role.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
