Nestlé has announced the launch of Xingshan, the first product developed by its new incubator team in China, in association with the company’s brand Totole.
It is a range of ready-to-consume herbal drinks, and soups made with traditional Chinese ingredients.
The product went from initiation to launch in just eight months, and will be first sold on e-commerce platforms.
Key Ingredients
Targeted at busy urban professionals, Xingshan offers three herbal drinks and three herbal soups.
The key ingredients in the product are rose, pomegranate, tremella, and mushrooms.
The product is an example of how Nestlé is leveraging new innovation platforms to speed up product development, and meet rapidly changing consumer tastes.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
