Nestlé France is to target the children's breakfast cereals sector this year with the launch of several new projects.
In France, infant-nutrition as an FMCG sector has lost momentum over the last period, but the Swiss food-maker is to launch a new line of nine products this year aimed at youths of various ages, from babies of four months to older children.
Accompanying the P’tite product line will be a considerably large-scale marketing campaign, involving social media, television, and in-store displays. The firm is placing emphasis of on the ready-to-drink aspect of its enriched-milk products for babies.
Blédina still leads the French baby food market, but Nestlé cereals and dairy products have experienced growth during the firm's current financial year.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
